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Meet the Team

Reach your highest potential physically and mentally, in your favorite sport. The professionals at TruElite Basketball Academy will customize a program just for you. Our certified staff bring a wide range of expertise to their training and fitness commitments, helping make ours a world-class Basketball Academy.

Get started with us today!

Jesssica Parnell Life Coach

Allie Parnell

Jessica Parnell

Certified Life Coach and

Mental Toughness Coach

A bit about Jessica...

Jessica Parnell is a Life coach, with experience coaching children from first to eighth grade. She has a strong background in sports, particularly basketball, which she played throughout her teenage years, even at the college level. Jessica grew up in a supportive family that attended all her games and provided constructive feedback, especially her father, who played a pivotal role in her improvement.

As Jessica and her husband became parents to children involved in sports, they adopted a supportive approach, attending games, providing encouragement, and offering feedback in a positive, teachable manner. They recognized the importance of maintaining a positive atmosphere at games, avoiding excessive criticism and confrontation. This shift in approach had a positive impact on their children and their coaches.

Now, both of their children have become athletic coaches, and Jessica herself is a life coach. They understand the significance of a supportive environment for athletes, emphasizing the role of the supporting cast in an athlete's success. They encourage learning from mistakes and motivating athletes to improve, fostering a positive and constructive atmosphere both on and off the field.

In her role as a life coach, Jessica emphasizes the profound impact of the mind on our lives. She believes people can shape their worlds and achieve anything with the right tools. Her mission is to help individuals overcome fears, navigate negative emotions, and draw lessons from the past to build a brighter future.

Founder, Certified Coach, and Director

A Bit About Allie

Allie is a basketball coach specializing in kids graded 3rd to High School. Her sports journey began at a young age, with different sports including soccer, volleyball, basketball, and golf. She continued to college playing basketball and golf. And, despite facing many challenges, injuries and doubters, she persevered. Constructive criticism became her ally, transforming her as a player. Her parents provided unwavering support, attending games and offering valuable feedback. She began her coaching at an elite Basketball Academy, where she learned a lot about herself as a person and a coach. With many elite, unique, and experienced coaches by her side as her supporters, she was able to bring her teams to the top. She faced challenges on and off the court which made her grow into the incredible coach she is today.

Today, as a coach, she prioritizes support, constructive feedback, and equal opportunities for all players. She provides a basketball experience that many don't get to experience, even herself. She believes in nurturing both physical and mental aspects of the game. Mental strength, determination, and growth mindset are key to success in sports.


Winter Johnson

Certified Coach, Trainer, and Director

Contact Us

Opening Hours

(509) 713-3008

Join Us!

Monday - Friday: 10am - 9pm
Saturday & Sunday: 9am - 10pm

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